Utsman bin Affan: Jurnal Manajemen Bisnis Syariah Kyai Haji Ahmad Syairazi
Utsman bin Affan: Jurnal Manajemen Bisnis Syariah Kyai Haji Ahmad Syairazi (e-ISSN: 3063-735X) is published twice a year in April and October. Contains scientific articles in the form of research, analysis study, theoretical study, and review of studies in the field of Islamic business, accounting, and management. Publishing this journal aims to increase the quantity and quality to spread knowledge and also as a means of communication between scientists, practitioners, students, and observers of Islamic business and management studies. The journal is intended to be the journal for publishing articles reporting the results of research on Islamic business and management.
Institut Agama Islam Kyai Haji Ahmad Syairazi Al-Arsyadi
Innovation Of Task-Based Blended Learning In Enhancing English Proficiency Of Sharia Business Management Students
The rapid growth of the global Islamic economic sector demands that graduates of the Sharia Business Management (MBS) program possess specialized English communication competencies, particularly in professional contexts such as effective speaking skills and specialized business writing (Journal of Economics & Islamic Economics, 2021; Needs Analysis Simulation, 2020). Conventional English teaching methods are often insufficient to meet these specialized language proficiency needs, resulting in a significant skills gap. This quasi-experimental study aims to rigorously evaluate the effectiveness of an innovative Blended Learning (BL) model integrated with the Task-Based Language Teaching (TBLT) approach in improving the English proficiency of MBS students. The research sample consisted of 30 first-year MBS students divided into an experimental group (N=15) and a control group (N=15) (Pendas, 2024). Data were collected through objective English proficiency tests (pre-test/post-test) and motivation questionnaires. Analysis using the Normalized Gain (N-Gain) Score showed an improvement of 65.5% in the experimental group, classified as “Moderately Effective,” significantly outperforming the control group, which achieved only 35.8% (Pendas, 2024). Furthermore, this approach had a positive impact on students’ learning motivation, especially in indicators such as the desire to seek detailed information and increased confidence in speaking (Attitude Journal Simulation, 2022). These findings conclude that the BL–TBLT framework is a pedagogically effective and contextually relevant innovation, offering a strong solution for developing competitive human resources in the Islamic economic sector.
Copyright (c) 2024 Welly Kuswanto https://creativecommons.org/licenses/by-sa/4.0
Analisis Kinerja Keuangan dan Etika Bisnis pada Perusahaan Ritel Syariah di Era Digital
The advancement of digital technology has transformed the retail business landscape, including the Islamic retail sector. This study aims to analyze the financial performance and business ethics practices of Islamic retail companies in the digital era. The research method used is a case study of several leading Islamic retail companies. Data were collected through financial report analysis, interviews, and observations. The findings indicate that Islamic retail companies that are adaptive to digital transformation exhibit better financial performance and implement business ethics principles aligned with Shariah values. The implication of this research is the importance for Islamic retail companies to continuously innovate and adapt to digital technology developments, as well as to strengthen business ethics practices in accordance with Shariah principles.
Copyright (c) 2024 Rinto Ahmad Saiful https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Penggunaan Fitur Spaylater pada Marketplace Shopee Terhadap Perilaku Konsumtif Mahasiswa Akuntansi Syariah STEBI KHAS
This study aims to analyze the impact of using the Spaylater feature on Shopee on the consumer behavior of Accounting students at STEBI KHAS. The research method used is quantitative with a survey approach. The population of this study consists of Accounting students at STEBI KHAS who use the Spaylater feature on Shopee. The sampling technique employed is purposive sampling. The results indicate that the use of the Spaylater feature on Shopee has a significant impact on the consumer behavior of Accounting students at STEBI KHAS. These findings suggest that the payment convenience offered by the Spaylater feature can encourage students to make impulsive purchases and exhibit consumer behavior.
Copyright (c) 2024 Harun Na Rasid https://creativecommons.org/licenses/by-sa/4.0
Analisis Pengaruh Work Life Balance Terhadap Kepuasan Kerja pada Karyawan Coffee Shop Second Space
This study aims to analyze the impact of work-life balance on job satisfaction among employees at Coffee Shop Second Space. The research method used is quantitative with a survey approach. The population for this study includes all employees of Coffee Shop Second Space, with a sample of 100 respondents selected through purposive sampling. Data were collected using a questionnaire, and data analysis was performed using multiple linear regression analysis. The results indicate that work-life balance has a positive and significant impact on job satisfaction among employees at Coffee Shop Second Space.
Copyright (c) 2024 Helis Marsanda https://creativecommons.org/licenses/by-sa/4.0
Analisis SWOT Terhadap Strategi Bisnis Kafe Seindah Dulu Dalam Menghadapi Persaingan Kafe-kafe di Kandangan
This study aims to analyze the business strategies of Kafe Seindah Dulu in facing competition from other cafés in Kandangan using SWOT analysis. The research method employed is a case study with a qualitative approach. Data were collected through interviews, observations, and document studies. The results indicate that Kafe Seindah Dulu has strengths in product and service quality, a strategic location, and a strong brand image. However, the main weaknesses include limited capital and a lack of innovation. Opportunities include the growth of the café industry, increased consumer purchasing power, and preferences for local cafés. Meanwhile, the primary threat comes from new competitors offering competitive concepts and pricing. Based on the SWOT analysis, strategies that Kafe Seindah Dulu can implement include market penetration, product development, and diversification.
Copyright (c) 2024 Indra Setiawan https://creativecommons.org/licenses/by-sa/4.0
Implementasi Strategi Promosi Dalam Meningkatkan Volume Penjualan pada Usaha Es Kelapa Muda di Desa Kandangan Barat
This study aims to analyze the implementation of promotional strategies to increase sales volume in the young coconut juice business in Kandangan Barat Village. The research method used is a qualitative approach with a case study type. Data were collected through interviews, observations, and documentation. The results indicate that the promotional strategies implemented by the young coconut juice business in Kandangan Barat Village include advertising, sales promotions, and digital marketing. These strategies have proven effective in increasing sales volume. However, there are still some challenges that need to be optimized, such as the limited use of promotional media and a lack of understanding of digital marketing. The implication of this research is the importance for young coconut juice business owners to continuously develop and optimize promotional strategies that meet consumer needs and preferences.
Copyright (c) 2024 Angga Saputra https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Kualitas Produk, Harga, dan Promosi Terhadap Loyalitas Pelanggan Bakso Timbul di Hulu Sungai Selatan
This study aims to analyze the impact of product quality, price, and promotion on customer loyalty at Bakso Timbul in Hulu Sungai Selatan. The research method used is quantitative with a descriptive approach. Data were collected through a questionnaire distributed to 150 Bakso Timbul customers. The results indicate that product quality, price, and promotion collectively have a significant effect on customer loyalty. Specifically, product quality and promotion have a positive and significant impact, while price has a negative and significant impact on customer loyalty. The managerial implication of this research is the need for improvements in product quality, competitive pricing strategies, and effective promotional intensity to enhance customer loyalty at Bakso Timbul.
Copyright (c) 2024 Asep Nopriadi https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Penerapan Prinsip-Prinsip Syariah dalam Strategi Manajemen Keuangan pada Bank Syariah di Indonesia
Islamic banking in Indonesia has experienced significant growth over the past few decades. The application of Sharia principles in financial management strategies has become a key factor driving the development of the Islamic banking industry. This journal aims to analyze the impact of applying Sharia principles on financial management strategies in Islamic banks in Indonesia. The research method used is a qualitative approach with case studies on several leading Islamic banks in Indonesia. The findings indicate that the application of Sharia principles, such as the prohibition of riba (interest), profit-sharing principles, and asset-based financing, significantly influences the financial management strategies of Islamic banks, including aspects such as product offerings, risk management, and corporate governance.
Copyright (c) 2024 Riani Riani https://creativecommons.org/licenses/by-sa/4.0
Pengaruh Sistem Pembayaran Paylater pada Marketplace Shopee Terhadap Keputusan Pembelian Dalam Perspektif Islam
This abstract discusses the impact of the paylater payment system on Shopee on consumer purchasing decisions from an Islamic perspective. This study aims to analyze the extent to which the paylater payment system on Shopee influences consumer purchasing decisions and how this phenomenon is viewed from an Islamic perspective. The research method used is descriptive qualitative with data collected through interviews, observations, and document studies. The results indicate that the paylater payment system on Shopee has a positive impact on consumer purchasing decisions, but there are several aspects from an Islamic perspective that need to be considered regarding the practice of paylater.
Copyright (c) 2024 Bima Aditya https://creativecommons.org/licenses/by-sa/4.0
Strategi Marketing Mix Dalam Meningkatkan Omset pada Usaha Bebek Goreng Kalijo Kandangan
This study aims to analyze the marketing mix strategies implemented by Bebek Goreng Kalijo Kandangan to increase sales revenue. The research method used is a qualitative approach with a case study type. Data were collected through in-depth interviews, observations, and document studies. The results indicate that the marketing mix strategies applied by Bebek Goreng Kalijo Kandangan include product, price, distribution, and promotion strategies. The product strategy focuses on consistent quality and taste, while the pricing strategy is adjusted according to market share and consumer purchasing power. The distribution strategy utilizes both direct and online sales channels, and the promotion strategy employs various digital media and word of mouth. The integrated implementation of the marketing mix strategies has contributed to the increase in sales revenue for Bebek Goreng Kalijo Kandangan.
Copyright (c) 2024 Fauzul Jumra Ali https://creativecommons.org/licenses/by-sa/4.0
Strategi Pemasaran Pedagang Pasar Subuh Kandangan Dalam Meningkatkan Penjualan
Traditional markets are a significant site for community economic activities, especially in Indonesia. One notable traditional market is Pasar Subuh Kandangan. Traders at this market face various challenges in increasing sales, necessitating effective marketing strategies. This study aims to analyze the marketing strategies implemented by traders at Pasar Subuh Kandangan to boost sales. The research method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, and documentation. The results indicate that traders at Pasar Subuh Kandangan implement several marketing strategies, including competitive pricing, utilizing social media for promotion, and enhancing product and service quality. These strategies have proven effective in increasing sales and improving the competitiveness of traders in the traditional market.
Copyright (c) 2024 Ratniati Ratniati https://creativecommons.org/licenses/by-sa/4.0